Intelligent Targeting

Start seeing higher engagement and better returns from your wholesale marketing spend. Direct your budget away from the black hole of traditional leaflets, promotions booklets and catalogue advertising and into intelligently targeted digital campaigns using the 443 AI platform. You can still do mass digital marketing to every customer, but now you can also define target audiences to aim campaigns at specific groups. Choose a single targeting option or combine any number for more complex audience definitions. Let our software intelligently manage the delivery of your campaigns to maximise results based on your selected marketing goals.

Targeting Options

Everyone iconEveryone

Focus your budget even without a defined audience by letting our platform automatically analyse which formats work well with individual customers, finding an approach that gives your campaign the best chance of success.

Sector iconSector

Show different marketing campaigns to restaurants and hotels than you do to the care home or education sector. Perhaps you want to market mostly to cafes during tourist season or launch new products into a specific sector.

Location iconLocation

Narrow the focus to include or exclude customers in different geographic locations by defining individual regions, lists of postcode areas or a radius around a place. Test different imagery for different locations.

Heart iconBuying Intention

Show your ads only when customers explore products in a particular category or activate your campaign during or after a specific search. Our platform recognises when a customer is searching for a specific type of product.

Cart iconAdded to Order

Trigger the start of a campaign at the time customers add a brand or type of product to the order that they are building. Highlight complementary or similar products or your own brand of a product to tempt switching.

Purchasing History iconPurchasing History

Target customers who regularly buy from a particular product category or ones that do not currently buy such products. Direct your campaign at customers buying competing brands or ones already loyal to your own.

Less, Lapsed or Lost iconLess, Lapsed or Lost

Engage with customers buying fewer of your products than they used to, ones who used to buy but haven’t recently or target customers that you need to win back who may have switched brand or stopped buying entirely.

Spending power iconSpending Power

Aim campaigns only at those customers who may be worth the most in sales if they respond to your campaign. Use your budget to only target customers in specific percentile ranges of total customer spend for a product type.

Website visitors iconWebsite Visitors

Re-target customers who have visited your own website. This is often powerful as those individuals may be more likely to buy your products because they’ve already spent time researching your brand elsewhere.

Measure Performance

Click to see some of the types of data and information that you can extract from your campaign activity to ensure you continue to create high-performing targeted campaigns.